Travel Trade 

Hunter Valley Wine Country Tourism (HVWCT) is the official and accredited Local Tourism Association charged with the responsibility of marketing the Hunter Valley wine region of New South Wales. Our organisation provides support and planning assistance to inbound operators, wholesalers, retails agents and the media.

Our organisation can assist with FIT, group, conference and incentive programmes and we can assist with building itineraries suited to these markets. We are committed to ensuring that the travel trade has the appropriate tools and resources required to actively sell and promote the Hunter Valley - birthplace of Australian wine.

HVWCT works closely with Destination NSW, Tourism Australian and the Australian Tourism Export Council in order to showcase the best of the Hunter Valley to the travel trade. 

Should you require further assistance please click here.


This resource centre is designed to assist the travel trade in sourcing suitable internationally ready product for their markets and to raise awareness of the Hunter Valley internationally.

Destination Fact Sheet

We have developed this Destination fact sheet to assist the travel trade in identifying key information about Australia’s oldest winemaking region. Included in this fact sheet are all transportation options in getting here, the top 4 reasons why we are a must visit destination, a comprehensive list of all export ready/commissionable accommodation, attraction and activity products available and how we can assist you.

Hunter Valley International Product Manual

Hunter Valley International Product ManualThe Hunter Valley International Product Manual (IPM) has been developed to be the key resource for international travel trade to use when planning and booking a Hunter Valley holiday for clients. The manual contains all the information you need to know about the Hunter Valley in regards to accommodation, tours, travel arrangements and more.

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Sydney Surrounds

Sydney Surrounds BrochureWhen visiting the Hunter Valley, most people don't want to leave, and why would you? However, as with most holidays, your clients will eventually have to leave. So we suggest that you include one of the destinations highlighted in this Sydney Surrounds Brochure into your clients itinerary. This Sydney Surround program showcases key destinations and export ready products that are available for your clients to experience all within 1-3 hours driving distance of the Sydney CBD and of each other.

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Suggested Itineraries

Hunter Valley Itineraries for International visitorsThe Hunter Valley allows international visitors to escape to a place where they can create their own story. So close to Sydney yet truly a world away, the Hunter Valley is the birthplace of Australian wine. It can be a little confronting in creating an itinerary for your clients that encapsulates all these aspects of the Hunter Valley experience. So we have taken out the hard work and created 3 distictive suggested itineraries that will assist you and your clients.

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