Membership Information

The Hunter Valley Wine and Tourism Association (HVWTA) is a ‘not-for-profit’ membership based incorporated body that works in partnership with both Cessnock City and Singleton Councils. This alliance is a union between all stakeholders that speaks with ‘one voice’ and is proactive in sourcing the required levels of funding through the appropriate Government channels.

The HVWTA is responsible for destination and wine marketing, advocacy, technical and business support for all facets of the Hunter Valley wine and tourism industries from viticulture through to winemaking and tourism/wine promotion.

Our Mission is to be the focus of excellence within Australian wine quality and wine related tourism. The Association is committed to working with Local Government and members to market the destination, its unique features and its quality wines.


A variety of partnership marketing opportunities are available with Hunter Valley Wine & Tourism Association. These initiatives provide tourism operators with the opportunity to market and promote their product with greater effectiveness collaboratively.

All partnership opportunities are communicated within our prospectus, click here to view.

To participate in these activities you must first become a member of HVWTA.

As a member of HVWTA your business can be promoted through various marketing mediums that increase your company’s reach, these marketing mediums include both digital and print.

You can also increase your advertising frequency and leverage from a broader base of distribution by being part of the Hunter Valley Magazine which includes the Official Guide and HVWTA’s website  

HVWTA has a strong emphasis on digital marketing that is integrated with social media communications. 

HVWTA also devises targeted marketing campaigns, PR and travel trade partnerships.  


For further information, please get in contact via our Contact Us Form & choose the 'Membership' option.